Training Opportunity: From Personal Projects to Professional Assignments
This just in:
“Sign up here to tune in to Magnum Photographers – Lua Ribeira, Olivia Arthur and Jonas Bendiksen – giving a unique insight into their personal approach to making commercial and editorial work over three days of online seminars. In this series of panel discussions, photographers will share the projects that landed them advertising assignments. They will describe how they created and delivered images in their own style that served their clients’ needs. Alongside the photographers, panelists will also include key figures from the creative and production side of commercial shoots who will describe, step by step, the planning of varied ad assignments for different media, and how they choose photographers. They will offer their advice on how photographers can use estimates, creative calls, treatments and pre-production meetings to earn a client’s trust and produce stress-free shoots.
Each seminar in this three part series will feature a 75 minute talk from one of the photographers and 45 minutes dedicated to audience questions.
Schedule
Tuesday 6th December 2022, 12.00 – 14.00 pm EST
Matching Photographer to Assignment – Jonas Bendiksen & Kaia Hemming
The role of the art producer in finding and evaluating photographers
The first call with creatives: The most important information to glean, how to present your ideas
Discerning the decision-maker’s goals, the target audience and the brand message
Wednesday 7th December 2022, 12.00 – 14.00 pm EST
Meeting and Managing Client’s Needs and Expectation – Olivia Arthur & Kaduri Elyashar
What to research before meeting with a client—and why
Preparing treatments and estimates confidently
Gathering the right team
Thursday 8th December 2022, 12.00 – 14.00 pm EST
What Creatives Want from Photographers Now – Lua Ribeira & Jonathan Ferrari
Being the collaborator clients want
A creative director’s perspectives on communicating to varied audiences on different platforms
Changing expectations of clients and consumers
The client-photographer relationship
Format
The event will take place on Zoom Video Webinar
The series will take place over three days, with each session lasting two hours
The Magnum Learn team will be on hand to help with any difficulties joining the event
All participants will be encouraged to submit questions using the chat option
After the event all participants will receive a recording of each seminar which can be viewed for a month
If you are unable to attend the live session you will still receive a recording
The price of this seminar is $150 + Eventbrite Fees.
Book now through this link.”
Unattributed image from the webpage announcing the panel discussion